Adobe Calls for Entries for 2008 Adobe Design Achievement Awards


Adobe Calls for Entries for 2008 Adobe Design Achievement AwardsFor immediate release
Interactive Design Drives Expanded Award Categories

Adobe Systems Incorporated (Nasdaq:ADBE) today announced the call for entries for the eighth annual Adobe® Design Achievement Awards (ADAA). The awards honor talented and promising student graphic designers, photographers, illustrators, animators, digital filmmakers, developers and computer artists from the world's top institutions of higher education.

Reflecting the growth in the interactive design field and the importance of the integration between design and development, Adobe has added several new categories in three media areas: Interactive Media, Motion Media, and Traditional Media.

- Interactive Media categories include Browser-Based Design, Non-Browser Based Design, Designer/Developer Collaboration, Installation Design and Mobile Design.

- Motion Media categories include Animation, Live Action and Motion Graphics.

- Traditional Media categories include Illustration, Packaging, Photography, and Print Communications.

“The annual awards celebrate emerging talent and innovative thinking from students from all over the world,” said Ann Lewnes, senior vice president of corporate marketing at Adobe. “It is truly inspiring to see how this event dissolves boundaries between cultures and unleashes great talents through the convergence of technology and creative arts.”

Students from more than 30 countries are invited to submit projects through the Adobe Design Achievement Awards website. From the website, visitors will also be able to access ADAA Live! an interactive website that allows visitors to see the participants submitting projects in real-time.

Entries will be reviewed and scored by an independent panel of twelve distinguished judges. Judges include: Emily Chang of Ideacodes; Joshua Davis of Joshua Davis Studios; Tina Roth Eisenberg of Swissmiss Studio; David Gensler of Keystone Design Union; Eric John of Forum Nokia; Adrian Johnson of Adrian Johnson, Ltd.; Maya Kopytman of C&G Partners; Michael Lebowitz of Big Spaceship; Rebecca Mendez of Rebecca Mendez Design; Independent Filmmaker Joan Raspo; Stan Szymanski of Sony Pictures Imageworks, and Armin Vit of UnderConsideration.

Submissions will be accepted online through May 2, 2008. The online submissions will be judged digitally in May and semifinalists will be asked to submit their source files and a physical aspect of their entry as it is meant to be viewed for the final phase of judging. Finalists will be invited to New York and win cash and software prizes.

The 2008 Awards sponsors include: Category Sponsors - iStockphoto, MAXON, Nokia, Xerox, X-Rite; Program sponsors - Mohawk Fine Papers, Netdiver, Original City Pictures, Saturday Night Magazine, The Creative Group, TransPerfect, Xerox Graphic Arts Premier Partners; and Media sponsors - IdN, SXSW Interactive, The KDU. The sponsors are helping to ensure the application of environmental sustainability principles. For example, the Call for Entries posters and flyers will be printed on 100 percent recycled stock from Mohawk Fine Papers that is manufactured using wind power. Faculty will request posters on-line and they will be printed on-demand in small quantities by Xerox Graphic Arts Premier Partners from around the world.

For more information regarding the 2008 Adobe Design Achievement Awards visit www.ADAAentry.com .

About Adobe Systems Incorporated
Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com .

Printable version
View or download a printable version of this article. (PDF: 46k)
http://www.adobe.com/aboutadobe/pressroom/pressreleases/pdfs/200711/111307ADAAEntries.pdf

Contacts
Kate Blatt
Adobe Systems Incorporated
408-536-6896
kblatt@adobe.com

Nellie Wong
A&R Edelman
650-762-2839
nellie.wong@ar-edelman.com

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